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	<title>The Blog of Laura Clough &#187; Copywriting</title>
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	<link>http://www.lauraclough.com</link>
	<description>Personal Rambings on Internet Marketing, Lifestyle Design and Maine.</description>
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		<title>What do you want?</title>
		<link>http://www.lauraclough.com/what-do-you-want/</link>
		<comments>http://www.lauraclough.com/what-do-you-want/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 02:11:19 +0000</pubDate>
		<dc:creator>laura</dc:creator>
				<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.lauraclough.com/?p=59</guid>
		<description><![CDATA[Robert Plank has a great post about how our subconscious mind cannot process the negative, so if write &#8220;don&#8217;t delay&#8221; your users will only focus on &#8220;delay&#8221;.  Don&#8217;t read this post!
Also, Eben Pagan talked about the same concept in his Wake Up Productive program.   He used the example of people who are trying to quit [...]]]></description>
			<content:encoded><![CDATA[<p>Robert Plank has a great post about how our subconscious mind cannot process the negative, so if write &#8220;don&#8217;t delay&#8221; your users will only focus on &#8220;delay&#8221;.  <a title="Don't read thi post" href="http://leader101.robertplank.com/dont-read-this-blog-post/" target="_blank">Don&#8217;t read this post!</a></p>
<p>Also, Eben Pagan talked about the same concept in his <strong><em>Wake Up Productive</em></strong> program.   He used the example of people who are trying to quit smoking.  They repeatedly say to themselves, &#8220;Don&#8217;t Smoke, Don&#8217;t Smoke&#8221; but all their brain hears is &#8220;Smoke, Smoke&#8221;.</p>
<blockquote><p>You are today where your thoughts have brought you; you will be tomorrow where your thoughts take you. &#8211;<strong>James Allen</strong></p></blockquote>
<p>This lead me to start thinking about the power of positiving thinking and/or the Law of Attraction, or whatever you prefer to call it.  There&#8217;s no doubt that focusing on what you want (instead of what you don&#8217;t) works.     But now it makes a bit more sense to me why it works.   Your brain doesn&#8217;t hear the negative.   Stop saying to yourself things like, &#8220;I have to stop procrastinating&#8221; and replace those thoughts with &#8220;I will get more done today&#8221;.</p>
<p>What you focus on, what you think about, is what you bring into your life.</p>
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		<title>Cheater&#8217;s Guide to Copywriting</title>
		<link>http://www.lauraclough.com/cheaters-guide-to-copywriting/</link>
		<comments>http://www.lauraclough.com/cheaters-guide-to-copywriting/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 15:10:42 +0000</pubDate>
		<dc:creator>laura</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[John Anghelache]]></category>

		<guid isPermaLink="false">http://www.lauraclough.com/?p=28</guid>
		<description><![CDATA[John Anghelache is a successful copywriter and marketer.  He does both offline and online work and is responsible for generating over 40 million dollars in sales.  His client list reads like a Who&#8217;s Who of Marketing legends.
He does not normally give his secrets away but&#8230;
He has a report out called &#8220;How to Write Killer Advertising [...]]]></description>
			<content:encoded><![CDATA[<p>John Anghelache is a successful copywriter and marketer.  He does both offline and online work and is responsible for generating over 40 million dollars in sales.  His client list reads like a Who&#8217;s Who of Marketing legends.</p>
<p>He does not normally give his secrets away but&#8230;</p>
<p>He has a report out called &#8220;<strong>How to Write Killer Advertising That Can Make You Rich</strong>&#8221; which he has graciously offered to give away free to my subscribers.  If you aren&#8217;t on my email list, sign up using the box over there &#8212;&#8212;&#8212;&gt; and I&#8217;ll make sure you receive your copy right away.</p>
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