The Age of Transparency and Social Media

We have entered a new era.   The age of transparency.

The first post of the official blog of the Obama administration on WhiteHouse.gov listed 3 priorities:  Communication, Transparency and Participation.

And the expectations of the internet community have changed as well.

You can no longer hide who you are on the internet and expect that people will respect you and buy from you.

You can pretend to be a guru.  But not many people will fall for it.  You will be found out.

However, if you are yourself and let yourself come through, you will find people that really connect with you.   You will build relationships built on common interests not on you trying to sell them something.

Perry Belcher spilled his guts on this YouTube video.   Why should he hide his past when anyone with access to Google could “dig it up” anyway.   He now has over 22,000 followers on Twitter… coincidence?

Come clean.  Own your life.  Be yourself.